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Public Relations
- Corporate, product or vertical market PR planning and positioning
- Develop a Worldwide Public Relations program
- Message Development and Positioning
- Identify Key Industry Influencers for your organization
- Editors
- Industry/Market Analysts
- Third Parties
- Management Consultants
- Press Tours
- Business and Trade publications - domestic and/or global
- Industry Analysts
- Media Training
- Train your key spokespeople to be effective and composed during a press interview or a question and answer session with any of your key influencer groups (press/analysts, employees, shareholders, or third party partners).
- Communicate the key messages in a concise way
- Press Material Development
- News releases
- Backgrounders - corporate and product
- Positioning papers
- Executive bios
- Customer testimonials
- Applications articles
- Technical articles
- White papers
- Develop an internal Market Intelligence or Industry Analyst program
- Development of a Customer Success/Application Article program
- Media and Industry/Market Analysts Survey or Audit
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